Established enterprises often thrive on legacy success but remain trapped by the inertial pull of the past, preventing them from capturing next-generation growth opportunities. Geoffrey Moore reveals this hidden gravitational force and provides a powerful strategic framework to break free: master the Hierarchy of Powers—from Category Power to Execution Power—to make asymmetrical bets, realign resources, build unmatchable capabilities, and achieve sustained category leadership in a globalized world.
Addressing the central dilemma established firms face -- how to continue to harvest past success while driving the organization, its people and its processes, toward future opportunities -- this acclaimed book presents a cogent strategy for generating future growth from new lines of business.