Managing Director, Geoffrey Moore Consulting
Venture Partner, Wildcat Venture Partners
Chairman Emeritus, TCG Advisors, The Chasm Institute, and The Chasm Group
Board Director for multiple high-growth companies
Geoffrey Moore is an author, speaker and business advisor to many of the leading companies in the high-tech sector, including Intel, F5 Networks, Microsoft, and Salesforce.
Geoffrey divides his time between consulting on strategy and transformation challenges with senior executives and speaking internationally on those same topics. His book, Escape Velocity: Free Your Company’s Future from the Pull of the Past, keeps this intent in mind and is the result of his years of experience working with large enterprises.
Escape Velocity, Moore’s sixth book for business leaders in the high-tech sector, builds on the frameworks found in former work. His first book, Crossing the Chasm, which addresses the challenges of gaining initial adoption for disruptive innovations, continues to be a best seller and required reading in business schools and entrepreneurship curricula. Moore wrote four subsequent books which addressed the challenges faced by management when competing in hyper-growth markets (Inside the Tornado) and those faced by investors when managing a high-tech stock portfolio (The Gorilla Game). The two additional books both address the organizational challenges faced by established enterprises, in one case posed by the volatility of the technology sector overall (Living on the Fault Line), in the other by the need to reignite innovation in mature franchises (Dealing with Darwin). Escape Velocity rounds out these efforts in service to established enterprises by laying out a comprehensive program for engaging with next-generation trends while maintaining their core franchises.
Moore is an active public speaker who gives between 10 and 20 speeches per year, split roughly evenly between industry events and company-specific meetings. His speaking practice is global, addressing a spectrum of topics of interest to the high-tech sector, including high-tech market dynamics, business strategies, innovation, organizational development, and industry futures. He also frequently joins podcasts with over 20 to his credit each year.
Earlier in his career, he was a principal and partner at Regis McKenna, Inc., a leading high tech marketing strategy and communications company, and for the decade prior, a sales and marketing executive in the software industry. He has a bachelor’s degree from Stanford and a doctorate from the University of Washington, both in English Literature.
Crossing the Chasm 3rd edition is a must-read for entrepreneurs and marketers looking to take their high-tech products from early adoption to mainstream success. Geoffrey Moore’s classic work, updated for the digital age, provides insightful strategies for closing the gap between visionary early adopters and the more pragmatic majority. Considered a classic.
Zone to Win is a strategic playbook for businesses navigating disruptive innovation. Geoffrey Moore offers a practical framework for enterprises to achieve their greatest potential by focusing on four critical zones: the performance zone, the productivity zone, the incubation zone, and the transformation zone. A business book bestseller, this essential guide is designed to help.
A book on managing innovation in public enterprises, this book suggests foundational models that will help readers understand their company’s role in the market ecosystem -- where your competitive advantage came from in the past and how it will change in the future.
A book on managing for shareholder value for management teams in the public sector, this book presents models for organizational change that emphasize “core/context,” the key distinction in aligning resources within organizations.
Investing in next-generation technologies inevitably entails risk, but investors who learn to play the gorilla game can avoid many of the traps and pitfalls and instead capitalize on the massive profit pools that emerge.
In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the Harper Business Essentials series with a new author's note.
As more and more people step away from a traditional religious framework and seek fresh answers that work for the evolving world, ethics shouldn’t lose its ground. In his book, The Infinite Staircase, Geoffrey Moore is offering readers a complete look at how the universe has evolved and our ethical place within it.
Addressing the central dilemma established firms face -- how to continue to harvest past success while driving the organization, its people and its processes, toward future opportunities -- this acclaimed book presents a cogent strategy for generating future growth from new lines of business.